To drive the strategic direction and be responsible for the delivery of a portfolio of global partnerships. Day to day collaboration with partner teams, their agencies and internal resource, in the most measurably effective way to achieve partnership objectives. The ARD owns and drives the partner activation plans and ensures efficient delivery of campaigns. This role reports directly into the Relationship Director.
Category specialist: understands the business, the market, the category drivers, competition and consumer insights.
Owns and drives the partner activation plan – ensures campaign briefs land on time from partners and manages timely creative approvals from brand and club marketing (partner created campaigns).
Owns the brief (creative development process) – ensures the smooth and effective day to day running of partner campaigns alongside planner and delivery manager (on track/on budget/on brief) – internal point of contact on all live briefs.
Responsible for the optimisation and delivery of all matchday assets.
Day to day partner teams lead (HQ and regional, plus agency teams) – manage all adhoc partner and agency requests.
Voice of the partner in operational meetings (events, player appearances, legend appearances, sponsored games etc).
Visible in (key) market and Old Trafford events attended by senior partner contacts.
Responsibility for the performance of all contractual partner assets/activation.
Responsible for collating reporting data from Avora/fan panel/Kantar/Media metrics – analysing performance and sharing case studies with partnerships director, sales contact and day to day partner contacts; generates associated partner data/attribution/business impact report.
Responsible for creation of 360-degree campaign wraps/decks for partnership director presentation to senior partner contacts.
Maintains partner forecast – working closely with the finance business partner and finance team.
Responsible for partner finance – raising POs, invoicing, cross-charging and sourcing quotes.
Maintains partner specific salesforce reporting including rights tracking.
Experience in client-servicing – sports marketing, media or wider marcoms roles across a wide range of Partnerships.
Proven capability in delivering content campaigns.
Strong with brand and business data and digital media.
Commercially astute both internally and externally (partners).
Strategic planning experience.
Agile thinking and delivery.
Strategic brand and marketing activation experience.
Ability to utilise data to influence.
Excellent communication skills and ability to influence upwards, including C Suite stakeholders.
Stays ahead and aware of industry trends.